Ida, my Prussian grandmother, talking with friends and family loved. Once, after hearing a friend's troubles, he said, "Oh, the only problem is money!" His friend was stunned for a minute and asked, "What do you mean?" "Well, there are health and money problems. A health problem, with God's help only a money problem is fixable by humans. Can." -------------------------------------------------- ---------------------- knowing what is wrong that we can solve the problems we are often a challenge, but are not difficult to forget . Not enough customers: common business problems / Let's start by looking at a list of challenges. Phone ring you? Not enough money sitting around waiting. Your cash flow? Are you having trouble paying your bills on time is not enough time ". The last time you took off the weekend (or evening)? How about a vacation? For about a good night's sleep? Staffing. You spend more time working on their business than working with your staff? Do you wish you could clone yourself contest?. Over there fighting for our clients business? The interesting thing about all of these problems, they are really just symptoms. And if you decide instead to spend time trying to decide exactly what is wrong symptoms, the result would be only temporary.
So what are some of the underlying problems?
Lack of Planning. Many businesses start serendipitously. You create a product or service for your own needs. Someone notices it and wants to buy it. You sell it. They tell their friends. You sell more. You're in business! Gradually, you notice you're selling less. What happened? Do you need to advertise more? Reduce your price? Strategic (focusing on vision) and business (focusing on action) plans are necessary to help you identify goals and achieve them.Not Knowing Yourself. What core values underlie your business? This is the "soul" of your business and attracts the right clients to you. These qualities inform all your actions; including your message and your image.Not Knowing Your Clients. Who are your potential clients? How easily can you find them? Clearly define your niche: New mothers who love yoga; children who like classic movies; recently divorced men. The narrower your niche, the easier it is to find customers, and the easier it is to create a message tailored just for them. If you have multiple niches, you'll need different messages for each group.Wrong Message. Your clients don't (initially) care about you and your products. They care about their problems. Solve their problem, and you have a potential client. Have them trust your solution (and price the solution's value well), and you have a new client.Single Income Stream. Are you stuck working by the hour? If you're not working, you're not earning any money; taking a vacation becomes a dollars-and-cents trade-off, not a quality of life issue. If so, then you don't have a business--you have a job. A business can make you money while you're asleep. Likewise, if you business is cyclical (for example, gardeners in spring and summer), you need other services or products for the "off-times".Working on the Wrong Things. What are you good at? What do you like to do? Whenever possible, focus on your likes and delegate everything else. Doing too much of the things you don't like is a sure-fire path to early burnout. You need to understand all the parts of your business, but you don't have to be an expert at all of them (or be the one to do them) .Not Measuring Your Actions. How can you tell if you're spending your time or money effectively? By constantly measuring your results to find out if you've been getting a good return on your investment (ROI).
Fixing what's wrong
Once you have the underlying problem, how to solve it is identified? Good news, you are expected not to solve all their business to know. But you come up with a plan, implement it and measure its results (as necessary re) is expected. Are experts in what you are offering. So unless you want to be an expert in the "other stuff" is the best to get some help. Problem Detail: If you have done your research (books, magazines, peer experts) and you're still stuck, it's time to put on your creative thinking cap. How long was it? You tried? What worked? Problem solving is the benefit? To solve the problem is the underlying cause (paying money for loans Lifestyle? Change?) Do you really want to solve the problem (or there is an emotional block) imagine the solution to your problem?. Do you have: more money, less effort, higher quality, better clients, more time for other things? This is truly compelling future? If not, odds are you will not solve the problem successfully grope .. Gently explore and see what the problem really is. Find your blind spot. An interview about the problem and quickly suggest you start. Someone will fix it in another area? A child? What will prevent this from happening, unlike problem (for example: if I had too many customers, I would: be dissonant, will answer the phone, not a bad work, etc.). Their beliefs really true? Have you seen someone solve it? Who do you admire, and how they will solve it? The problem will go away if left alone? Evaluation. Problems resulting solution is easy. Something about them is difficult. Solutions that have measurable results to ensure implementation. Learn to help your mistakes.Get. Need to change the new routine. It's easy to slip into familiar patterns. -------------------------------------------------- ----------------------
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